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The series promises to be a mix between soap opera, an observational documentary and a reality show, and the resulting storylines will create drama like you’ve never seen before!

Find out what makes a typical male Essex lothario tick, it’s not all girls, champagne and holidays. Meet sexy Essex girls with a twist – they may have killer Christian Louboutin heels but they also have savvy instincts to match.

The Only Way Is Essex will take viewers into the uber-glamorous world of Essex where nail bars, nightclubs and tanning salons, amongst others will act as backdrops to the action

The series will be filmed close to transmission so for our cast of characters this will be a surreal experience – they will be finding out things about their loved ones simply by watching the show. Every episode will contain the fallout caused by the last episode, and if you can’t wait that long to find out what happens events will unfold daily online.

If you head to Essex for a spray tan don’t be surprised when you find yourself on the live sets of this exciting new show because filming will be continuously happening whilst the show is on air.

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